Open the Door Wider Without Tearing It Down

Running a small business means dealing with tight budgets, constant decisions, and a thousand moving parts. Every square foot, every product, every message has to earn its place. In that mix, it’s easy for accessibility to feel out of reach—something meant for bigger companies with deeper pockets. But accessibility isn’t about scale. It’s about choices. A lowered counter, a captioned video, a clearly marked entrance—none of these require massive change. They’re small shifts with wide impact. And when